More Books:

Web Analytics Strategies for Information Professionals
Language: en
Pages: 232
Authors: Tabatha Farney, Nina McHale
Categories: Computers
Type: BOOK - Published: 2013 - Publisher: American Library Association

Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations
Understanding User-Web Interactions Via Web Analytics
Language: en
Pages: 101
Authors: Bernard J. Jansen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009 - Publisher: Morgan & Claypool Publishers

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical
Advanced Web Metrics with Google Analytics
Language: en
Pages: 440
Authors: Brian Clifton
Categories: Computers
Type: BOOK - Published: 2010-04-22 - Publisher: John Wiley and Sons

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers,
The Secret to Capitalizing on Analytics
Language: un
Pages: 245
Authors: Tarek Riman
Categories: Business & Economics
Type: BOOK - Published: 2019-09-06 - Publisher: Cap.TaiM Marketing Inc.

The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no
Web Analytics 2.0
Language: un
Pages: 504
Authors: Avinash Kaushik
Categories: Computers
Type: BOOK - Published: 2009-12-30 - Publisher: John Wiley & Sons

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as