The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts, narrative, genres and other classifications, representations, globalisation, ideologies and discourses, the business of media, new media in a new world?, the future of television, regulation now, debating advertising, branding and celebrity news and its futures, documentary and reality debates, from audience to users, research: skills and methods.
Author : Gill Branston Release : 2010 Publisher : ISBN : 9780415558426 File Size : 37.54 MB Format : PDF, ePub Download : 420 Read : 719