More Books:

The Fundamentals of Digital Fashion Marketing
Language: en
Pages: 216
Authors: Clare Harris
Categories: Design
Type: BOOK - Published: 2020-08-06 - Publisher: Bloomsbury Publishing

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies,
The Fundamentals of Digital Fashion Marketing
Language: en
Pages:
Authors: Clare Harris (Digital fashion instructor)
Categories: Fashion merchandising
Type: BOOK - Published: - Publisher:

This volume introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers.
The Fundamentals of Fashion Management
Language: en
Pages: 224
Authors: Susan Dillon
Categories: Design
Type: BOOK - Published: 2018-10-04 - Publisher: Bloomsbury Publishing

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it
Information Systems
Language: en
Pages: 808
Authors: Marinos Themistocleous, Maria Papadaki, Muhammad Mustafa Kamal
Categories: Computers
Type: BOOK - Published: 2020-11-20 - Publisher: Springer Nature

This book constitutes the proceedings papers from the 17th European, Mediterranean, and Middle Eastern Conference on Information Systems, EMCIS 2020, held in Dubai, UAE, in November 2020. Due to the COVID-19 pandemic the conference took place virtually. EMCIS focuses on approaches that facilitate the identification of innovative research of significant
Fashion and Film
Language: en
Pages: 301
Authors: Peter Bug
Categories: Business & Economics
Type: BOOK - Published: 2019-09-17 - Publisher: Springer Nature

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media