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Media and Communication Research Methods
Language: en
Pages: 314
Authors: Anders Hansen, David Machin
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-13 - Publisher: Red Globe Press

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning
Mass Communication Research Methods
Language: en
Pages: 350
Authors: Anders Hansen
Categories: Business & Economics
Type: BOOK - Published: 1998-06-01 - Publisher: NYU Press

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of
Mass Communications Research Methods
Language: en
Pages: 642
Authors: H.J. Hsia
Categories: Social Science
Type: BOOK - Published: 2015-10-23 - Publisher: Routledge

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
The SAGE Encyclopedia of Communication Research Methods
Language: en
Pages: 2064
Authors: Mike Allen
Categories: Social Science
Type: BOOK - Published: 2017-01-15 - Publisher: SAGE Publications

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. The SAGE Encyclopedia of Communication Research Methods contains entries that cover every step of the research process, accompanied by engaging examples from the literature of
Mass Communication Research Methods
Language: en
Pages:
Authors: Mike Allen
Categories: Social Science
Type: BOOK - Published: 2008 - Publisher:

Books about Mass Communication Research Methods