More Books:

Made to Stick
Language: en
Pages: 336
Authors: Chip Heath, Dan Heath
Categories: Self-Help
Type: BOOK - Published: 2008-09-04 - Publisher: Random House

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan
Made to Stick
Language: en
Pages: 323
Authors: Chip Heath, Dan Heath
Categories: Contagion (Social psychology)
Type: BOOK - Published: 2010 - Publisher:

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories
Summary: Made to Stick
Language: en
Pages: 10
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Primento

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact.
Made to Stick (a BookCaps Study Guide)
Language: en
Pages:
Authors: BookCaps Study Guides Staff
Categories: Business & Economics
Type: BOOK - Published: 2012-10-02 - Publisher: BookCaps Study Guides

Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key
SUMMARY - Made to Stick by Chip Heath and Dan Heath
Language: en
Pages: 35
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2021-05-31 - Publisher: Shortcut Edition

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the six essential foundations that allow ideas to be heard and considered. You will be able to