More Books:

Made to Stick
Language: un
Pages: 323
Authors: Chip Heath, Dan Heath
Categories: Contagion (Social psychology)
Type: BOOK - Published: 2010 - Publisher:

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories
Made to Stick
Language: un
Pages: 323
Authors: Chip Heath, Dan Heath
Categories: Communication
Type: BOOK - Published: 2008 - Publisher: Random House

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study,
Made to Stick
Language: un
Pages: 336
Authors: Chip Heath, Dan Heath
Categories: Self-Help
Type: BOOK - Published: 2008-09-04 - Publisher: Random House

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan
Summary: Made to Stick
Language: en
Pages: 10
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Primento

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact.
Guide to Chip Heath’s & et al Made to Stick by Instaread
Language: un
Pages: 17
Authors: Instaread
Categories: Study Aids
Type: BOOK - Published: 2017-04-22 - Publisher: Instaread

PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with