More Books:

Leveraging Consumer Behavior and Psychology in the Digital Economy
Language: en
Pages:
Authors: Norbayah Mohd Suki
Categories: Consumer behavior
Type: BOOK - Published: 2020 - Publisher:

"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--
Leveraging Consumer Behavior and Psychology in the Digital Economy
Language: en
Pages: 299
Authors: Suki, Norazah Mohd, Suki, Norbayah Mohd
Categories: Business & Economics
Type: BOOK - Published: 2020-06-26 - Publisher: IGI Global

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Language: en
Pages: 304
Authors: Atli, Dincer
Categories: Business & Economics
Type: BOOK - Published: 2020-06-19 - Publisher: IGI Global

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach
Innovations in Digital Branding and Content Marketing
Language: en
Pages: 311
Authors: Das, Subhankar, Mondal, Subhra Rani
Categories: Business & Economics
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to
Overtourism, Technology Solutions and Decimated Destinations
Language: en
Pages:
Authors: Azizul Hassan
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Springer Nature

Books about Overtourism, Technology Solutions and Decimated Destinations