More Books:

Hacking Growth
Language: en
Pages: 320
Authors: Sean Ellis, Morgan Brown
Categories: Business & Economics
Type: BOOK - Published: 2017-04-25 - Publisher: Currency

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented
UX Strategy
Language: en
Pages: 304
Authors: Jaime Levy
Categories: Business & Economics
Type: BOOK - Published: 2021-03-12 - Publisher: "O'Reilly Media, Inc."

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author
Encyclopedia of Sport Management
Language: en
Pages: 560
Authors: Pedersen, Paul M.
Categories: Sports & Recreation
Type: BOOK - Published: 2021-12-14 - Publisher: Edward Elgar Publishing

Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
The Lean Approach to Digital Transformation
Language: en
Pages: 256
Authors: Yves Caseau
Categories: Business & Economics
Type: BOOK - Published: 2022-05-02 - Publisher: CRC Press

The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation: 1. Understanding how to co-create digital services with users, whether they are customers or future
Growth Hacker Marketing
Language: en
Pages: 94
Authors: Ryan Holiday
Categories: Business & Economics
Type: BOOK - Published: 2013-09-05 - Publisher: Profile Books

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may