More Books:

Confessions of the Pricing Man
Language: en
Pages: 221
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2015-10-20 - Publisher: Springer

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part
The Grid
Language: en
Pages: 352
Authors: Matt Watkinson
Categories: Business & Economics
Type: BOOK - Published: 2017-08-24 - Publisher: Random House

____________________ This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you: · Evaluate and refine product and service ideas · Reduce risk by considering the broader impact of strategic decisions · Identify
Distribution Strategy
Language: en
Pages: 216
Authors: Livio Moretti
Categories: Business & Economics
Type: BOOK - Published: 2018-11-02 - Publisher: Springer

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100
Many Worlds, One Life
Language: en
Pages: 305
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature

In this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champions” business model, highlights the influences on his remarkable journey from humble origins on a German farm to advising and sharing the stage with global leaders in
H2H Marketing
Language: en
Pages: 267
Authors: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Categories: Business & Economics
Type: BOOK - Published: 2020-12-12 - Publisher: Springer Nature

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers